Market Research - Tableau - RJ Metrics - Google Analytics
About Us :
Liquiloans is a P2P (peer-to-peer) lending platform that caters to both borrowers and investors. We're four years old and 100+ members strong! We're looking for a Market Analyst who can help us find our next potential Investor users.
Roles & Responsibility :- Lead Generation
- Identify target audiences to prospect
- Provide actionable intelligence
- Research prospects to understand traffic analysis, user behavior
- Probability of conversion
- Go-to-market strategy
Media Buy - in- Discover new channels and prospect scope
- Build partnerships
- Negotiate commercials
- Manage accounts
- Schedule and coordinate marketing campaigns
- Ensure quality of ad display
- Review campaign ads and performance channel/medium wise
- Monitor return on investment ratio
- Manage and plan launch of features/schemes/etc.
Skills required :- 3-5 years of experience in Market research or data analysis
- Critical Thinking
- Interest in following marketing trends
- Strong account management/ partnership skills
- Adept at PR planning
- Proficiency in data tool such as Tableau, RJ Metrics, Google Analytics
- Proficiency in MS Office or Google Suite
- Ability to quantify your hypothesis