LiquiLoans - Market Research Role - Tableau/RJ Metrics/Google Analytics

Market Research - Tableau - RJ Metrics - Google Analytics

About Us :

Liquiloans is a P2P (peer-to-peer) lending platform that caters to both borrowers and investors. We're four years old and 100+ members strong! We're looking for a Market Analyst who can help us find our next potential Investor users.

Roles & Responsibility :

- Lead Generation

- Identify target audiences to prospect

- Provide actionable intelligence

- Research prospects to understand traffic analysis, user behavior

- Probability of conversion

- Go-to-market strategy

Media Buy - in

- Discover new channels and prospect scope

- Build partnerships

- Negotiate commercials

- Manage accounts

- Schedule and coordinate marketing campaigns

- Ensure quality of ad display

- Review campaign ads and performance channel/medium wise

- Monitor return on investment ratio

- Manage and plan launch of features/schemes/etc.

Skills required :

- 3-5 years of experience in Market research or data analysis

- Critical Thinking

- Interest in following marketing trends

- Strong account management/ partnership skills

- Adept at PR planning

- Proficiency in data tool such as Tableau, RJ Metrics, Google Analytics

- Proficiency in MS Office or Google Suite

- Ability to quantify your hypothesis