Liquiloans - AVP - Marketing & Campaign Management

- Developing strategic marketing campaigns to help achieve business results

- Ensuring that plans and messaging are aligned with business strategy, reinforce product positioning, and are delivered effectively to targeted audiences

- Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients' and prospects' needs as well as interests

- Supporting integrated marketing and communications across a variety of channels and vehicles- internal, external, PR, digital, social, web, etc.

- Collaborating across teams to develop key messages for campaigns, programs, and content syndication including thought leadership, market reports, surveys, and client success stories.

- Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Creating a marketing strategy and plan

- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness

- Building brand awareness and generating innovative ideas to promote the brand/product

- Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)

- Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)

- Building a high performing marketing team and ensuring effective coordination with other teams

- Managing and reviewing the marketing budget

- Keeping updated on market trends & competitor strategies.

- Good knowledge of various aspects of digital marketing including email marketing, marketing automation, Whatsapp and SMS marketing, SEO, social media marketing, and digital marketing analytics tools such as Google Analytics and Tableau.

- Excellent written & verbal communication skills.

- Creative thinker and problem solver.