LINC - Manager - Sales & Marketing

About Linc Limited :

Linc Limited (Formerly known as Linc Pen & Plastics Limited) is one of India's most trusted writing instrument manufacturers with a national and international presence in over 50 countries. We boast of a strong and extensive network in South East Asia, Middle East, USA, UK, Europe, South America, Africa, Russia and CIS countries. The organisation constantly endeavours to bring out new and innovative products and packaging and has an extensive and diverse range of products catering an assortment of ball pens, gel pens, roller pens, retractable ball pens, dark pencils and other stationery. Linc Ltd is the exclusive importer and distributor of Asia's biggest stationery giant, Deli and world famous pen brand Uni-ball, Mitsubishi Pencil Co., Japan in India.

Designation : Sales & Marketing Manager

Location : Kolkata HO - West Bengal

- Full-time

- 3000+ employees - Manufacturing

Skills: Excellent Communication, Marketing, Sales management, Business development, Problem solving, Emotional intelligence, Project management skills, Budgeting, Creativity, Leadership skills, Networking and interpersonal skills

Job Purpose :- sales and marketing manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans.

Experience :

- Should have Understanding in marketing principles and being able to develop and execute marketing strategies is vital for marketing professionals.

- Should have the ability to conduct market research to understand customer needs, preferences, and industry trends is essential for both sales and marketing roles.

- Familiarity with digital marketing tools and platforms, including social media, email marketing, SEO, and PPC advertising, is crucial in modern marketing.

- Managing and promoting the company's brand identity, messaging, and values to create a consistent and compelling brand image.

- Understanding budgets, pricing strategies, and financial metrics is essential for managing resources effectively.

- Building and maintaining a strong professional network can open up opportunities for both sales and marketing professionals.

- Conducting sales and marketing activities with honesty and integrity is crucial for building trust with customers and clients.

- Data enriching, analysis and presentation to enrich the effectiveness of decision Making

Roles & Responsibilities:

- Monitor and analyze sales data and market trends to inform strategies.

- Train and support sales representatives to meet or exceed sales targets.

- Develop and execute marketing campaigns to promote products or services.

- Create marketing collateral, including brochures, presentations, and digital content.

- Manage digital marketing efforts, including website, social media, and email marketing.

- Conduct market research to understand consumer preferences and competitive positioning.

- Collaborate with the creative and design teams to develop engaging marketing materials.

- Monitor and evaluate the performance of marketing campaigns, making data driven recommendations for improvements.

- Work closely with cross-functional teams, including product development, customer support, and finance, to align sales and marketing efforts with overall business objective.

- Ensure consistent branding and messaging across all marketing materials.

Working Days: We observe a flexi timing. Saturday off in 2nd & 4th week.

Role also involves travelling.

If this sounds like a role for you, apply now!

We look forward to meeting you!