LimeRoad - Head - Retention Marketing

Your mission is to drive repeat visits and repeat buying - we know our buyers love us when they buy over 4x a year.

Your Levers

1. All customer touchpoints - incl. the platform, the communication channels, customer support.

2. Working with the community team, fashion content.

3. Working with the category teams, selection and pricing.

Responsibilities :

- Responsible for key account retention strategy including the allocation and management of customers for retention.

- Drive growth and data-driven improvement across the entire funnel (acquisition, engagement, and retention) to increase revenue (cross-sell / upsell strategies)

- Analyse results, highlight learnings, synthesize recommendations, and drive growth strategy.

- Work with the performance marketing team, media agency and content teams to deliver the recommendations for customer engagement campaigns.

Your background

1. You are highly data-driven

2. You are fanatical about understanding customer behavior using quantitative and qualitative approaches

3. You are ideally either a data scientist, product manager or a highly analytical marketeer who has spent at least 3-5 years obsessing about customers, their behaviors and retention.

Specifics

1. 8+ years of experience

2. Engineer, Data scientist and/or MBA from a top-tier university.

Why Limeroad:

For 9 straight quarters, we are the fastest growing social e-commerce platform in the country. And we do it responsibly. We are on a clear path to profitability. Our people have high say/do ratios, which means that there is complete ownership and 100% deliverability.

Press Coverage:

https://goo.gl/b1veJH

https://goo.gl/oRrHJA

- LimeRoad also won the Coolest start-up of the Year, Business Today, 2015, while the founder Suchi Mukherjee won NDTV Woman Entrepreneur of the Year 2016, and Woman Entrepreneur of the Year 2017 awarded by the Government of India, Ministry of Small & Medium Enterprises.

- LimeRoad has not only grown 10x in the last 2 years, it is also the only online commerce play of scale which is contribution margin positive post-marketing spend, and continues to grow every single month, steadily aiming to become the first company that also hits break-even whilst continuing to grow.

What does it feel to be here:

Big challenges to keep your techie brain engaged. Infinite freedom. We aren't your run of the mill 9-5, all that matters is getting the task done! We believe in hiring people, who are responsible and adds to the culture we are constantly trying to build. We want to be the melting pot of talent and undying energy that young India has to offer.