Lighthouse Learning - Manager - Social Media

Purpose of the role:

Build & strengthen the social media platforms our brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.

Key Responsibilities:

1) Monitor & Manage the company's social media accounts and offer constructive interaction with users

2) Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, LinkedIn.

3) Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands.

4) Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns.

5) Experience in working with influencers and understanding of how they can help reach our marketing goals.

6) Develop and accomplish content strategy leading to achieve business objective of on boarding new parents seeking admissions for their children

7) Experience in community management on digital formats.

8) Experience working in co-ordination with other departments like sales, creative & IT

9) Agency Management & strength in working with in house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10) Insight Development and Reporting

Candidate Profile:

Education: MBA | PGDBM

Diploma or certification in Performance / Digital Marketing

Experience: 5-8 years' experience with a reputed brand

Essential Skills:

- Good spoken & written communication skills

- Digital Marketing

- Social Media Marketing

- Content Marketing

- Driving Social Engagement via platforms

- Increase organic traffic for website

Desirable Skills:

- Design skill and basic video edits

- Insight mapping

- Worked on Social Media Management Tools - Hubspot/ Hootsuite or equivalent

- Experience in copy writing