Lighthouse Learning - Manager - Performance Marketing

Purpose:

This role holder will plan, implement and monitor all Digital marketing activities for Euro Kids & Kangaroo Kids brand with respect to Performance Marketing, Website Management, SEO & Google Analytics.

Role and responsibilities:

1. Responsible for marketing spends on mobile/web channels for user acquisition:

- Business and growth targets and improve them QoQ for channels such as Google, Facebook, LinkedIn and related platforms. Candidate will be responsible for driving admissions for EuroKids and Kangaroo Kids as per business plan

- Plan, execute and track performance campaigns to deliver efficiency and best ROI

- Search Engine Optimisation for all consumer facing digital assets including website and applications

- Right creative strategy for effective digital campaign results.

2. Design, build and maintain social media presence for our brands :

- Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies.

- Leveraging social media platforms i.e. Facebook, Instagram, LinkedIn and Twitter

- Performing research on current benchmark trends and audience preferences

- Improving user experience on the company's websites (including design, content, and usability)

Candidate Profile:

Essential:

- Any Graduate with 5-7 years of hands on experience in Digital Marketing/website management, e-mail campaigns etc.

- Certified in Digital/ Branding/Marketing

- Hands on experience in performance marketing and digital platforms like Facebook, Google SEM, SEO, GMB etc.

- Google Analytics and Mobile Measurement Tools like Appsflyer/Singular/Firebase

- Well versed in Data Analysis and making sense of data.

- Knowledge of brand building through the digital medium

Desirable:

- PG/MBA in Marketing

- Worked with CRMs like Zoho/Leadsquare/Salesforce