Purpose: The role holder will play the role of 'brand custodian', maintain brand integrity acrossthe business and marketing initiatives and communications. He/She will plan, implement and monitor all Brand Marketing, Designing Brand Guidelines, Creative Conceptualization, End-to-End Campaign Planning, Social Media Marketing and Calendar planning. Role & Responsibilities: - Create high-quality marketing campaign messaging that drives Kangaroo Kids enrolments and franchise sign-ups - Develop the brand positioning, messaging and visual identity. - Leading & managing a creative agency to develop and execute marketing collaterals - Ideate, plan, and execute effective go-to-market media and rollout plans for campaign communication to the target audience - Work with the PR agency to develop & execute a PR plan that will help the brand reach its target audience - Collaborate with internal stakeholders to gather insights, and feedback, curate content, and obtain approvals. - Work with the social media manager to implement social media marketing strategies that raise brand awareness, generate leads, and stay up-to-date with audience preferences - Lead competitor analysis and develops strategies to improve brand positioning and messaging - Track the performance of marketing campaigns and make adjustments as needed. Ideal Candidate profile: - 3+ years of experience in brand management, marketing, or a related field - Degree in marketing, communications, or a related field. - Strong understanding of marketing principles and best practices - Excellent written and verbal communication skills - Ability to work independently and as part of a team. Individual Role - Proficiency in Microsoft Office Suite - Word, Excel, Powerpoint Desirable qualifications/skills: - PG/ MBA in Marketing - Knowledge of Website/UI-UX - Knowledge of digital marketing - Experience working with ChatBot and designing Chatbot Journeys - Proficiency with Google Analytics

Mumbai

Lighthouse Learning -  Brand Manager - Kangaroo Kids 

Lighthouse Learning -  Brand Manager - Kangaroo Kids  ,Job Description for Lighthouse Learning -  Brand Manager - Kangaroo Kids  in Lighthouse Learning Pvt. Ltd in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Lighthouse Learning -  Brand Manager - Kangaroo Kids  in Lighthouse Learning Pvt. Ltd in  Mumbai for (5-7) years of experience. Apply Now!