Role Summary -
Drive profitability and service the demand optimally in the relevant category for the concept by ensuring availability of the right product and brand mix at the right store to tap the market opportunity
Key Job Responsibilities -
Performance and Profitability -
- Identify and assess the available market opportunity for new and existing categories, markets and brands (quantitative and qualitative)
- Plan, finalize and drive the sales, margin and inventory for the concept
- Understand the trends prevailing in the international market and customize the same to suit the needs of the domestic market
- Track sales performance of brands and take required actions
- Track competition with respect to business performance, promotions and productivity and take required actions
- Review the brand wise profitability and take required actions with respect to both profitable and non-profitable brands
Product Planning
- Initiate buying as per OTB and ensure timely delivery and availability of right stocks at the store
- Manage the display of stock as per the display capacity norms
- Manage the availability of the active assortment of the brands as per defined norms
- Monitor the ageing of stock with reference to the total stock available as per defined norms
- Ensure range presentation is submitted to the concerned stakeholders at defined intervals
- Perform gap analysis post launch for new products and new brands and take required actions
- Analyze product feedback and take required actions to address the feedback
Vendor Management
- Build long term and sustainable relationships with brand partners and vendors (by understanding their strategy, positioning, scalability, relevance and best practices)
Customer Engagement
- Enhance the customer experience through brand, product, presentation and service
- Build the category through properties (eg. category fests)
People Management
- Select the right team members
- Set expectations and give regular feedback to team
- Provide adequate support and motivate the team to deliver on the job
- Guide, coach, train and develop the team
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