Lifestyle International - Area Manager Marketing - East

SUMMARY

- To achieve budgeted sales through deployment of marketing communication (internal & external)

KEY RESPONSIBILITIES

Marketing Strategy & Implementation

- Work closely with RMM for developing a widespread Marketing Strategy to achieve a domestic turnover.

- Ensure effective deployment of all National promos, well supported by LSMI.

Vendor Management

- Develop and closely work with vendors for events, printing and fabrication of signages.

- Effective negotiation and restrict marketing spends in order to meet business objectives.

Operations Management

- Close Co-ordiantion with Store Marketing Executives/Sales Operations Team / Corporate Marketing Team for implementation of Marketing Plans at the Stores level.

Consumer Loyalty

- Focused approach on TIC base and maintain 50% conversions at stores.

- Ensure Data entered is valid in CRM.

- Implement Cross Promo offers on quarterly basis.

MIS & Competition Tracking

- Develop Analyze, Use & Share Marketing MIS for Business building.

- Responsible for competitive Study\Tracking\Analysis for meeting business objectives.