Lifelong - Head - Brand Marketing

Company Profile - Lifelong Online launched in October 2015 is India's first and only 'Online Only' brand. We develop and market a portfolio of consumer appliances. Our aim is to take the homemaking experience online by being an innovative, affordable and a reliable brand for shoppers.

Why should you apply:

- Be a part of the growth story of India's only e-commerce focused consumer durables brand. Lifelong has achieved market leadership position across multiple product categories in just 3 years and now plans to enter new verticals

- Chance to work with a passionate core team: The core team are management consultants from Bain & Co., Avalon consulting and category leads from Amazon. There is huge passion to make a strong impact and create a unicorn based on single minded focus on customer experience and customer value creation

- An opportunity to build a pan-India brand grounds up, a brand with a strong performance and growing customer recall.

- Revenue has grown 4X Y-o-Y and we are now looking for a fresh infusion of capable talent to manage exponential growth.

Company Website:- http://www.lifelongindiaonline.com/

Role:

- This role is unique and challenging. It involves developing an understanding of what makes the brand tick, why customers buy from us, why they come back and develop a positioning that can be amplified to current and potential customers.

- The Brand Manager will be the sole custodian and manage the brand identity, communication and all marketing campaigns.

- You will be a key partner to the category teams that require creative resources on their projects (pages, email programs, paid ads, videos, event collateral, etc.). Strategy will always be tied to execution , you'll see projects through from brief to delivery.

- If you're a brand expert with a very strong creative bent, and enjoy being hands-on and driving outcomes, this job is for you!

- Innovation is key and you believe that. As a growing business, you are always on the lookout for newer avenues and channels to further the brand.

- Responsibilities will include (not limited to) strengthening the brand identity, positioning, content, media buying and overseeing all brand communication.

Must haves - Strong creative bent. Passion to build something grounds up. Experience managing marketing or brand projects. Willingness to adapt and learn fast. Take risks.

Nice to haves - Prior experience in building up a brand from scratch. Understanding of the Tier2/3 TG. e-commence experience.

Salary - Flexible