Licious is looking for an experienced, adaptive, creative, intrepid & adventurous Head - Digital Marketing, who's hyper excited about performance & has sense of deep ownership and responsibility. At Licious, the TEAM is building India's 1st consumer tech food brand and the category we- ve chosen to disrupt, to start with, is the Fresh Meats and Gourmet category. This category is one of the largest consumer categories in India's retail landscape & offers tremendous opportunities to create a world class brand in India. The founding team at Licious comprises of Industry veterans who- ve successfully built large brands like Coca Cola, Oberoi Hotels, Reliance Retail, TESCO, SPAR, Jubilant to name a few with 200+ man years of hands on experience in building great businesses . Like they say, what helps people helps business.   We believe that at the heart of the company is our unflinching commitment to delivering world class quality of products to the urban consumer with the experiential aftertaste continuing well into the last mile by awesome customer service & great technology acting as an enabler. Give them quality. That's the best kind of advertising and that's been the story with Licious thus far, quite easily India's fastest growing consumer food tech brand. Come tell us about yourself if you feel aligned with the below Job description and be a part of our fantastic journey.  - Position : Head - Digital Marketing  - Location : Bangalore  Job Description: -   - Acquire new customers to drive revenue and growth:   Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences  Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)  Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)  - Increase repeat customers to drive revenue and growth:   Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)  Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats  Metrics: Repeat revenue & repeat customers  - Drive marketing efficiency by  Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition  Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates  Metrics: Cost on sales, cost of customer acquisition, cost of traffic  - Develop effective marketing communication by  Understanding product portfolio and offerings working with category teams  Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness  Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.  - Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high performance creatives etc.  - Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)   Desired Candidate: -   - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)  - MBA with digital marketing experience. Overall 6 plus years of experience. Digital background on product is a plus  - Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics  - Expertise in building & developing teams  - Ability to understand & appreciate the operational challenges of the business   - Willingness to work under demanding and highly performance driven work environment  - Ability to work with a cross-functional team across sales, product development, engineering and operations.   Our Promise to You:   - We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience  - We have no industry baggage and we are willing to try out new ideas  - We are always excited to hear from you

Bangalore

Licious - Head - Digital Marketing - IIM/ISB/FMS/MDI 

Licious - Head - Digital Marketing - IIM/ISB/FMS/MDI  ,Job Description for Licious - Head - Digital Marketing - IIM/ISB/FMS/MDI  in Licious in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Licious - Head - Digital Marketing - IIM/ISB/FMS/MDI  in Licious in  Bangalore for (6-10) years of experience. Apply Now!