Responsibilities: - Conceptualize the content strategy for Licious across touchpoints of brand equity, acquisition, retention, blog, category & on platform, SEO and social media that is in-line with the brand's image and impacts business results. Setup a clear strategy-to-execution roadmap - Editing and proofreading all content generated by the team to ensure adherence to brand tone of voice and quality standards - Develop content marketing innovation and creative solutions along with cross functional teams to build rich content and make it the moat and differentiator for brand Licious - Maintain, develop and execute the master content calendar for targeted brand, retention and tactical campaigns - Create and maintain best practices, guidelines and playbooks for consistency and continuity throughout the content stack - Track, analyse and report all content performance KPIs - Plan and manage the content creation marketing budget - Manage a team of writers and content creators - recruiting, training, hand holding & mentoring. Collaborate with the art team to deliver all creatives - Work with partner creative agencies to fulfil campaign and creative mandates Required Skills & Experience: - Must be passionate about meat and the category - Minimum 12 years of experience in developing content for digital first / ecommerce consumer facing brands - At least 6 years as a content team lead or in a managerial role - Experience/understanding of the start-up industry and culture - Core writing skill and experience is mandatory - Strong attention to detail and editing capability - Comfort with analytics and capability to make decisions based on data - Updated knowledge of new content marketing industry trends and platforms Good to Have: - Experience in writing for / creating content for different platforms and verticals, both digital and mainline - Understanding or experience in brand management - Basic understanding of design and well developed sense of aesthetics - Understanding of digital media (performance + equity) campaign planning and measurement

Bangalore

Licious - Director - Content & Copy 

Licious - Director - Content & Copy  ,Job Description for Licious - Director - Content & Copy  in Licious in  Bangalore for (9-16) years of experience. Apply Now!

Job Description for Licious - Director - Content & Copy  in Licious in  Bangalore for (9-16) years of experience. Apply Now!