Responsibilities : - Keeping in mind the nuances of D2C as a unique intersection of product, platform and service; develop and execute the motherbrand strategy, key sale events and big bet projects including digital brand activations across key geographies - Create quarterly and annual brand plans by designing and planning strategies for organic new user acquisition - Ideate on and create 360- campaigns for multiple brand objectives; including off-app brand building on TV, Print, Digital, Social, Radio, OOH and on-app on the Licious Android, iOS apps and web pages - Create consumer insight frameworks to arrive at right propositions and sharp briefs - Manage the brand acquisition budget, monitor spends and develop multi-media strategies across traditional, digital, social and new-age technology channels to drive KPIs - Measure Brand Health Tracks to identify and prioritize problem statements and solutions for the brand - Analyse market, competition and consumer behaviour to deliver insights and inputs into brand planning and development - Understand the various drivers of acquisition, along with trends (such as traffic, conversion, 0-1 customer journey) and create actionable programs leading to organic growth - Develop technology-driven innovations for new channels of acquisition with the Growth and Consumer Product teams - Partner with the internal Creative Marketing and Growth teams as well as Creative, Digital and Media agencies to create a link between brand budgets and business outcomes Desired candidate: - Wears her/his Passion for Meat on her/his sleeve - Dreamy eyed - someone who is curious and enjoys being challenged and breaking new ground - Data driven with a strong first principles understanding of brand building and consumer psychology - Ownership Mindset, willingness & demonstrated ability to do more with less to drive results - An ideas person with the ability to combine right & left-brain tasks to think analytically, track meticulously & execute practically - Experience in executing brand campaigns with a mix of digital, social and traditional offline experience and demonstrated creative excellence - Ability to consume vast amounts of data and qualitative analysis, identify problem statements and create actionable marketing plans - 5-7 years of experience in creating product and platform brands with stints across traditional FMCG as well as e-commerce or consumer internet - Prior experience of managing annual marketing budgets is a must - preferably Rs.50cr+ - MBA/PGDM in Marketing from a premier B-School

Bangalore

Licious - Associate Director - Brand Management & Organic Acquisition 

Licious - Associate Director - Brand Management & Organic Acquisition  ,Job Description for Licious - Associate Director - Brand Management & Organic Acquisition  in Licious in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Licious - Associate Director - Brand Management & Organic Acquisition  in Licious in  Bangalore for (5-7) years of experience. Apply Now!