Job Description - Cross- channel: Lead the development and execution of customer engagement initiatives across all channels (email, push notifications, direct mail, and in-app) - Personalization: Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences - Analytics: Leverage analytics trended data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level - Experimentation: Build and maintain a test and learn roadmap and continually iterate to increase channel effectiveness - Communication: Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing CRM progress and results with key stakeholders - Automation: Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead - Best practices/ Benchmarking: Manage agency and vendor relationships and continually seek to grow and evolve our capabilities by leveraging new third-party systems and partnerships - Lead the successful launch of CRM initiatives for new products and markets You would be a great fit if - - You have 3+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics Tools / Metrics: - Have experience with tools such as CleverTap, MoEngage to set up automated campaigns - Have experience with Excel or Gsheets for quick data analysis - Have experience with tools to test content on various form factors - You have experience managing all channels : email, push notifications, SMS, in-app - Awareness of metrics to monitor and improve these channels - You are data-driven and can identify, size and prioritize opportunities to drive higher engagement and increase lifetime value across customer segments - You have a successful track record of developing simple marketing strategies, executing, measuring, and delivering on performance targets - You are data-driven and understand how to optimize marketing programs and channels - You possess a strong understanding of consumer decision journey, have consumer empathy and are passionate about building great customer experience

Bangalore

Licious - Assistant Manager/Manager - Customer Retention  

Licious - Assistant Manager/Manager - Customer Retention   ,Job Description for Licious - Assistant Manager/Manager - Customer Retention   in Licious in  Bangalore for (3-4) years of experience. Apply Now!

Job Description for Licious - Assistant Manager/Manager - Customer Retention   in Licious in  Bangalore for (3-4) years of experience. Apply Now!