John Jacobs eyewear,the premium brand of Lenskart.com, is looking for a manager - digital marketing. S/he will be responsible for : - Driving online revenue - S/he will review new technologies and keep the company at the forefront of developments in digital marketing. - The ideal candidate would have a track record of implementing disruptive ideas that have shown the potential for a 10x improvement rather than only managing incremental improvements. - Take complete ownership of Demand Generation and Inbound Marketing. - Increase organic search visits and leads phenomenally Month-on-Month (through ruthlessly organized and thorough A/B testing) - Increase mobile app downloads through paid and non-paid strategies - Increase organic search visits and leads. - Build and manage channel-specific dashboards to optimize efficiently. - Analyze all aspects of conversion funnel and identify the largest areas of improvement and implement strategies to capitalize on these opportunities. - Measure, and analyze the effectiveness of marketing initiatives. Track performance by customer cohort and optimize strategy, targeting and messaging accordingly - Work closely with product manager, sales, and customer support teams to understand the market needs for the product. - Work closely with the Content Marketing team to create and maintain high quality content at various digital mediums including blog, website, communities and forums, social media channels etc

Delhi NCR

Lenskart - Manager - Digital Marketing - John Jacobs 

Lenskart - Manager - Digital Marketing - John Jacobs  ,Job Description for Lenskart - Manager - Digital Marketing - John Jacobs  in Lenskart Solutions Pvt. Ltd. in  Delhi NCR for (2-6) years of experience. Apply Now!

Job Description for Lenskart - Manager - Digital Marketing - John Jacobs  in Lenskart Solutions Pvt. Ltd. in  Delhi NCR for (2-6) years of experience. Apply Now!