- John Jacobs eyewear is premium brand of Lenskart.com, is looking for a Head of digital marketing. S/he will be evaluating customer research, market conditions and competitor data. - S/he will review new technologies and keep the company at the forefront of developments in digital marketing. - The ideal candidate would have a track record of implementing disruptive ideas that have shown the potential for a 10x improvement rather than only managing incremental improvements. - Given the strategic importance of this role, the individual will be a strategic thought partner to the Head of Business. S/he will be a critical member of the team. - This position will be based out of the company's headquarters in New Delhi. Major Responsibilities: The role will have the following key responsibilities: - Take complete ownership of Demand Generation and Inbound Marketing. - Increase organic search visits and leads phenomenally Month-on-Month (through ruthlessly organized and thorough A/B testing) - Increase mobile app downloads through paid and non-paid strategies - Increase organic search visits and leads. - Build and manage channel-specific dashboards to optimize efficiently. - Analyze all aspects of conversion funnel and identify the largest areas of improvement and implement strategies to capitalize on these opportunities. - Measure, and analyze the effectiveness of marketing initiatives. Track performance by customer cohort and optimize strategy, targeting and messaging accordingly - Work closely with product manager, sales, and customer support teams to understand the market needs for the product. - Work closely with the Content Marketing team to create and maintain high quality content at various digital mediums including blog, website, communities and forums, social media channels etc

Delhi NCR

Lenskart - Head - Digital Marketing - John Jacobs - IIM/ISB/MDI/FMS 

Lenskart - Head - Digital Marketing - John Jacobs - IIM/ISB/MDI/FMS  ,Job Description for Lenskart - Head - Digital Marketing - John Jacobs - IIM/ISB/MDI/FMS  in Lenskart Solutions Pvt. Ltd. in  Delhi NCR for (4-10) years of experience. Apply Now!

Job Description for Lenskart - Head - Digital Marketing - John Jacobs - IIM/ISB/MDI/FMS  in Lenskart Solutions Pvt. Ltd. in  Delhi NCR for (4-10) years of experience. Apply Now!