Lenovo - Manager - Marketing

Marketing manager - MBG(Mobile Business Group)

- End to End Marketing Campaign Planning for India smartphone products

- Media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B, Develop and execute media/PR plans

- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals CRM and own media management (website, social platforms etc.)

- Develop and monitor campaign budgets

- Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)

- Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics

- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)

- Collaborate with agencies and other vendor partners to ensure brand deliverables