The core objective of this role is to assist in the planning, execution and optimization of Lenovo's digital marketing efforts to drive spend effectiveness and business results Responsibilities and accountabilities of the position: - Assist in the process of driving Lenovo's digital demand-generation initiatives: - Assist in the quarterly plan development, monitor execution & measure performance of the lead generation program - Manage and monitor Google Adwords campaigns - Enable timely and accurate reporting on digital demand generation programs to provide visibility and enable decision-making for extended business teams - Partner with retail marketing team to create content for digital education for partners, and to drive programs for digital adoption and improved CX - Maintain partnership with digital agencies & vendors through a regular cadence of planning and review meetings - Collaborate with channel marketing to build comms around Digital for Retail best practices - Work closely with retail marketing, digital lead, and business vertical teams to launch & operationalize new digital initiatives/tools to drive consumer consideration and conversion for the offline business including omnichannel projects, Book a Demo, LIA, proximity marketing, etc SEM Ad-Copy optimization - Review ad copy bi-monthly based on validity, performance and volume - Work closely with e-commerce team to get a timely update of available offers and change the SEM ad copies accordingly - Work with the agency team for new keyword targeting based on performance - Coordinate with brand managers for SEM campaign for brand Lenovo.com UX Requirement: - Must Have: MBA, Previous experience in Digital marketing role - Desired: Past experience in related role - 3-4 years of digital/marketing experience

Bangalore

Lenovo - Executive - Digital Brand - Contractual 

Lenovo - Executive - Digital Brand - Contractual  ,Job Description for Lenovo - Executive - Digital Brand - Contractual  in Lenovo India in  Bangalore for (2-5) years of experience. Apply Now!

Job Description for Lenovo - Executive - Digital Brand - Contractual  in Lenovo India in  Bangalore for (2-5) years of experience. Apply Now!