Lenexis FoodWorks - Senior Manager - Marketing

Senior Manager Marketing

- Planning and implementation of annual marketing calendar (promotions, campaigns, events, activations, strategy, launches, etc).

- Manage events such as product launches, exhibitions and photo shoots, supervising advertising, product design and other forms of marketing.

- Plan and execute ATL, BTL activities for the brand.

- Liaising with mall authority and brands for cross promotion and branding requirements.

- Monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.

- Digital Marketing ; Strategize the Digital marketing plan with focused targeting and implement it for improved business results.

- Marketing Campaigns ; conceptualize and implementations,

- Build Marketing strategy to drive footfalls and generate revenue.

- Website & Application management.

- Content management both online and offline.

- To evaluate marketing campaigns and prepare activity reports by collecting, analyzing, and summarizing sales data.

- Creating and managing promotional collateral to establish and maintain product branding.

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.

- Planning and overseeing implementation of prelaunch, launch & sustenance plan/strategy for new outlets.

- Working in sync with other support functions under the business (purchase, cost controls, operations, production, projects, etc) to ensure smooth flow and execution of marketing events/promotions/activities,

- Co-ordination for various marketing activities like Outdoor branding, Events, Mall activation, Photoshoot etc.