Lendingkart - VP - Marketing

This position will manage the top level marketing decision & marketing activities of the organization. The candidates should have team management capabilities and hands on exposure across gamut of marketing activities.

Sales support & Lead generation :

- Ensure strong support to sales functions, by providing product support materials and customer centric campaigns.

- Lead Generation using online platforms. Drive online sales as a P&L responsibility.

- Set up Online and Tele-assisted Sales platforms for the company.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels.

Digital Marketing :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Partner management :

- Establish strong collaborative relationships with internal stakeholders- Founders, key functional Heads etc. and with external agencies - Advertising agency, PR agency, Media, so as to ensure a positive impact by the Co brand.

- Establish processes and systems with partners - creative Agency, PR, and digital agency, Media agency and the, Product Development and the Sales teams internally.

- Collaborate with internal teams to create landing pages and optimize user experience.

Brand Positioning :

- To act as the brand custodian and conceptualize and plan the execution of Co's Brand strategy.

- Develop new brand and customer engagement initiatives simultaneously ensuring alignment with growth strategies.

- Will be responsible for brand management, corporate communication, digital marketing.

Marketing Roadmap and Budget :

- Preparing inbound & outbound marketing budget, marketing strategy, prepare marketing roadmap.

- Identify trends and insights, and optimize spend and performance based on the insights.

Go-to-market strategy:

- To conceptualize, plan and oversee the execution of Go-to-market strategy for product launches (through different media vehicles viz BTL, ATL, digital, PR, associations etc).

- Review and evaluate market data across the segments and competitions evolving strategies on timely basis.

Media planning :

- Ensure optimal media planning to ensure the best exposure to the target group keeping into account our product mix, brand positioning consumer insights and resources.

- Manage existing portals like website, mobile applications & social channels.

Research :

- Collect primary and secondary market Research data and draw consumer insights to be used in marketing campaigns and Product Development.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.