Director - Digital Marketing Job Title : Director, Digital Marketing Location : Bangalore About Lendingkart : Lendingkart is a digital lending platform that facilitates working capital financing for entrepreneurs and small businesses in India through our network of affiliated lending partners. We have developed a technology platform powered by machine learning algorithms which use big data to help its affiliate lenders evaluate borrower's credit worthiness. Customers can apply for a loan using the web or mobile applications at their convenience and receive their sanctioned loans in as less as 3 days anywhere in the country. Lendingkart is the only lending company from India to be featured in the Top 50 most established fintech firms acclaimed in annual 'Fintech100' report by KPMG, where they have uncovered the most innovative Fintech companies globally. Lendingkart is one of the leading fintech firms in the Indian lending space. It is backed by top-tier investors - Temasek (through its 100% subsidiary Fullerton Financial Services), Bertelsmann, Mayfield Fund, India Quotient and Saama Capital to name a few. Job- Description : 1. Build our digital marketing roadmap 2. Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency 3. Measure ROI and KPIs and prepare budget 4. Develop specific campaigns to create and maintain high levels of customer interaction 5. Oversee our social media accounts 6. Manage and improve online content, considering SEO and Google Analytics 7. The candidate should be a proficient digital marketer and understands the complexities and how various digital channels like Displays, SEMs, Retargeting, Social, Emails, PNs, SEO could be used to drive acquisition and retention. 8. Drive performance marketing efficiency across paid and owned media channels 9. Needs to live and breathe data. If required, one shouldn't mind getting his/her hands dirty to work with the analyst and write SQL codes, analyze consumer cohorts, study conversion funnels and detail out consumer journey to identify the next set of opportunities for hyper growth. 10. The candidate should be able to map data to business needs and draw actionable insights to chalk out plans for pushing revenues and utilization in line with the planned new cities launch and fleet expansion 11. Understands PL and levers of profitability and hence constantly aim for driving efficiency and profitable consumer acquisition across all marketing channels and initiatives. 12. Should have played a key role in the hyper growth in the past organization. 13. Forecast sales performance trends and act proactively to increase our market segment 14. Liaise with operation teams to increase client satisfaction through cohesive strategies 15. Motivate digital marketing team to achieve goals 16. Monitor competition and provide ideas to stand out 17. Stay up-to-date with digital technology developments Requirements : 1. 8+ Years of experience in driving digital marketing teams at hyper growth organizations 2. Proven work experience as a Digital marketing director 3. Demonstrable experience in designing and implementing successful digital marketing campaigns 4. Strong understanding of how all current digital marketing channels function 5. Solid knowledge of online marketing tools and best practices 6. Hands on experience with SEO/SEM, Google Analytics and CRM software 7. Familiarity with web design 8. Excellent analytical and project management skills 9. Strong team management and communication (written and verbal) skills 10. Bachelors OR Masters degree in Marketing, Digital technologies or relevant field

Bangalore

Lendingkart - Director - Digital Marketing 

Lendingkart - Director - Digital Marketing  ,Job Description for Lendingkart - Director - Digital Marketing  in Lendingkart Technologies in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Lendingkart - Director - Digital Marketing  in Lendingkart Technologies in  Bangalore for (10-15) years of experience. Apply Now!