LenDenClub - Manager - Customer Engagement & Retention

About us : LenDenClub is Indias leading RBI registered, Personal Loans, Peer to Peer (P2P) Lending platform in India. It was established in 2015 and enjoys a significant market share.

Job Title : Asst Mgr/ Manager - Customer Engagement and Retention

Brief About The Role :

- This role will be part of the marketing team and involves managing customer engagement and retention for both borrowers and lenders.

- The incumbent will be responsible for the customer funnel, post acquisition, and will be involved in strategizing, planning and execution of the engagement and retention campaigns.

- This position will work in close alignment with sales, product and other business teams.

Roles & Responsibilities :

- Focus on the customer journey, set concrete KPIs, roadmaps and actions to improve customer engagement and retention

- Plan, manage and deliver the global CRM strategy, resolving any issues that arise during the implementation of CRM campaigns

- Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will increase engagement across countries and channels

- Work closely with other teams to stay ahead of the latest tools, insights and best-practices, both internally and externally

- Gain a great understanding of customer base through insight segmentation and data analysis

- A/B test campaigns to test hypothesis and efficiency.

- Define customized landing pages, as required

Behavioral Strengths :

- Ability to effectively priorities and take initiatives in a fast-paced environment

- Demonstrated flexibility and agility to learn a new industry/ domain

- High focus on attitude to work with a small size team and driving results

Technical Strengths :

- At least 1 year of experience planning and launching lifecycle campaigns with demonstrable results.

- Excellent project management and both written and verbal communication skills.

- Hands-on experience with an email or CRM platform a plus.

- Experience with A/B testing, messaging, and post-campaign analysis.

- Data-driven decision-making mentality and sound business judgment through strong analytical thinking.

- Excellent data interpretation skills

- Good in analytical and logical reasoning skills

Visit us https://www.lendenclub.com/