Leena AI - Product Marketing Manager

About Leena AI :

Leena AI is an autonomous conversational AI platform that helps enterprises better employee experience. With Leena AI, companies can eliminate the need for HR staff to work on tasks such as answering policy-related questions, knowledge management, generating employee documents on demand, and managing employee tickets so they can focus on high-value activities.

Leena AI plays well with 20 plus platforms, including SAP SuccessFactors, ADP, Oracle, Workday and Microsoft Office 365, and 1M employees across companies like Nestle, Puma, AirAsia, Coca-cola, Lafarge Holcim and Abbott rely on the platform.

Responsibilities:

- Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address.

- Research, document, and operationalize particular customer use cases and problems that Leena AI solves.

- Identify and define the key value drivers which differentiate Leena AI in the market.

- Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.

What :

- Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of Leena AI.

- Participate and contribute to field and industry events as a Leena AI evangelist.

- Develop and deliver product, market, and industry-specific enablement to the Leena AI sales team and partners.

- Create campaign messaging and content as required to support ongoing marketing initiatives.

- Develop relationships with analysts and regularly brief them about Leena AI's unique value proposition.

- Document and demonstrate Leena AI value in analyst market research reports.

- Support the development of customer case studies and webinars that help to demonstrate the value of Leena AI for our customers.

- Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.

- Support research into competitive threats and challenges to understand how to position Leena AI in a rapidly changing market.

- Research and track overarching market trends and patterns.

Requirements:

- 3-4 years of experience in product marketing with desired experience in the specialty.

- Outstanding English communications skills to explain and translate complex technical concepts into simple and intuitive communications.

- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.

- Proven experience being self-directed and working with minimal supervision.

- Data-driven, use data to measure results and inform decision making and strategy development.

- Experience with Software-as-a-Service offerings and open core software a plus.

- Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.