Leena AI - Manager - Performance Marketing

Leena AI is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a member of the Acquisition Team, you'll be responsible for helping build and manage campaigns across a variety of digital channels.

This is an excellent role for candidates that have 4+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in HRTECH.

Responsibilities:

- Help support acquisition campaigns on offline and online channels including Search, Display, Mobile, TV, and Direct Mail.

- Plan, define and execute demand generation funnel for Leena AI products

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Provide hands-on optimization of ad campaigns across all marketing channels towards the company's performance KPI, with an emphasis on CAC

- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.

- Build ideas for campaigns by writing ad copy and sharing a creative vision with the design team when applicable

- Act as a business partner to internal teams such as product marketing and creative

- Use a process of testing to prove hypotheses and recommend performance optimizations

- Use a data driven approach to manage campaigns and derive insights on strategy and performance.

- Help support weekly and monthly reporting of channel metrics, goals, and other KPI's.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.

- Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Expected Skills & Qualifications:

- At least 4+ years of related performance marketing or paid acquisition experience

- A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

- Excellent cross-functional skills especially around your ability to influence others

- A firm grasp of Web Analytics, A/B Testing, and data driven marketing

- Strong analytical ability and are an advanced Excel nerd

- Ability to analyse performance data for optimizations

- Outstanding ability to think creatively, identify and resolve problems

- Can write direct ad copy that is built to convert

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- The capability to synthesize sophisticated ideas into impactful recommendations for senior executives.

- A hungry, infectious personality: we- re looking for someone determined and able to win.