Leap Finance - Assistant Marketing Manager - Performance Marketing

Role and Responsibilities:

- Responsible for planning, executing and maintaining performance marketing campaigns across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.

- Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis.

- Work and coordinate with cross functional teams across domains to lead and close marketing initiatives.

- Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with a implement, test, and measure mind-set.

- Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over.

- Work and coordinate with the Creative team to ensure smooth execution of campaigns.

The best candidates will check all OR many of these boxes :

- Performance marketing experience of 2-3 years in high growth internet startups or agencies.

- In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.

- A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)

- A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus.

- Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.

Why is this a great opportunity for the right candidate :

- Experienced founding team

- Great set of peers to work with

- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action

- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders

- Backed by marquee global investors

- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture

- All of the above perks of joining a high potential company very early, along with a competitive market salary

Let's Chat !

We are now building our leadership team and would love to chat with you

This is a great time to join the rocketship and participate in the upside -

- You will have super interesting & challenging problems to solve

- In a super fast-paced environment that will challenge you

- With enough resources to play offense

- And mentorship from the founding team