- Building analytical frameworks for Customer Segmentation and Profiling, Improving LTV (Lifetime Value) of customers, Reducing attrition rate, Campaign effectiveness measurement (A/B testing) - Google Analytics, Facebook Marketing Tools, Programmatic Ad buying, Flurry - Competitor analysis, Improving Customer Experience, Customer Life Cycle Measurement Figuring out at which stage of lifecycle our customers and improving their engagement with our app using various techniques. - Figuring out the buyer persona of our customers through analyzing various data available internally in the database - Creating various Ad Sets and optimizing them using interest targeting as well as Custom/lookalike audiences - ROI analysis on Ad Set level and tweaking the budget Desired : - 5+ yrs of hands-on experience and knowledge on various business intelligence and analytical tools such as - Apps Flyer/Branch, MySQL, Statistical Modelling and Analysis, MS- Excel - Good understanding and working knowledge of Google Analytics and other similar products - Advanced computer knowledge (Excel, PowerPoint) - Ability to multi-task and prioritize for self and others - A keen eye for detail and understanding of budget restraints - Self-Starter/demonstrates initiative - Strong problem-solving skills - Exceptional interpersonal, organizational, communication and decision-making skills

Gurgaon/Gurugram

Leadership Role - Performance & Acquisition Marketing - FMCG 

Leadership Role - Performance & Acquisition Marketing - FMCG  ,Job Description for Leadership Role - Performance & Acquisition Marketing - FMCG  in Grassik Consultants Pvt. Ltd. in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!

Job Description for Leadership Role - Performance & Acquisition Marketing - FMCG  in Grassik Consultants Pvt. Ltd. in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!