Leader - Growth Hacking & Performance Marketing - EdTech - IIM/ISB/FMS/MDI

Growth Hacking & Performance Marketing Leader

Our client is a learning platform that traverses an individual's journey through life, making them confident and equipped to rise in this competitive world.

The venture is already profitable and believes in achieving fast growth responsibly.

Taking the rich legacy of trust, knowledge, and learning, our client company strives to embody the values of Education 4.0 - learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.

Our learning solutions cater to three large categories viz :

- Early Career

- Executive Education

- Enterprise Business Solutions

- So, if you are seeking growth, and are passionate about performance marketing, let's get started.

Who we are looking for :

- A Performance Marketing Leader with experience in EdTech or Financial Products marketing with excellent people management skills

- A dynamic professional with a strong track record of effecting exponential business growth

- Strong analytical capability to mine relevant information and lead marketing with core insights.

- Strategic mindset with an ability to look for new ideas for growth.

What We Expect you to do in this Role:

- The position will have direct responsibility for Online and Digital marketing.

- Own business metrics including Cost Per Lead, Cost of Acquiring a customer.

- Work with the tech content and institute relations teams to positively impact net promoter score.

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google, and Digital advertising channels.

- Develop a campaign structure according to the program's requirements.

- Monitor and control cost metrics like CPL, and CAC under a given benchmark.

- Team player to work with cross-functional teams, to get a creative, landing page according to the business needs.

- Continuously monitor the campaign since spending goes in a 24/7 manner, and optimize marketing bids and campaign strategies to maximize the ROI.

- Writing ad copies for search campaigns, in-depth understanding of what type of copies works on Facebook, and LinkedIn, and able to modify/ write the same if required.

- Hands-on expertise in Excel formulas, and Pivot to simplify reporting.

- Prepare daily, weekly, and monthly reports with insights on the campaigns.

Responsibilities :

- You will own the three most important growth metrics - customers acquired, CAC & repeat purchase

- You will build and grow the acquisition funnels across all digital media, primarily Google and Facebook

- You will design campaign strategies and optimize on a day-to-day level to ensure the right volume and efficiency

- You will work with the design team for seamless handoff of creatives to support the performance marketing effort

- You will work closely with the product team to iterate on the messaging and value props based on customer feedback

- Develop and execute a comprehensive performance marketing strategy that aligns with overall business goals and objectives.

- Manage the budget and optimize the performance of campaigns in order to maximize ROI.

- Analyze data from multiple sources to identify trends, insights, and opportunities for improvement.

- Utilize the latest technologies and platforms to drive traffic and conversions.

- Collaborate with internal teams such as marketing, product, and engineering to ensure campaigns run smoothly.

- Monitor, analyze, and report on the performance of campaigns to stakeholders and management.

- Stay up-to-date with the latest trends and best practices in performance marketing.

- Develop and maintain relationships with key partners, vendors, and industry influencers.

- Design, implement, and maintain automation processes.

- Help develop and execute effective user acquisition and retention strategies.

Requirements :

- Experience with performance marketing, including campaigns such as affiliate marketing, programmatic display, search marketing, video ads, and email marketing.

- Working knowledge of web analytics, conversion optimization, A/B, and multi-variant testing.

- Strong understanding of digital marketing best practices, trends, and techniques.

- Proven track record of increasing ROI from digital campaigns.

- Highly organized and able to handle multiple tasks and tight deadlines.

- Excellent verbal and written communication skills.

- Proficient in the use of Google Analytics, AdWords, and other digital marketing tools.

Key Skills :

- Experience in running performance marketing campaigns, such as paid search, display ads, retargeting, and social media advertising.

- Knowledge of analytics and tracking tools such as Google Analytics and Adwords.

- Proficiency in using online media buying platforms.

- Ability to create effective ad copy and promotional materials.

- Excellent communication and negotiation skills.

- Ability to think strategically and stay organized.

- Understanding of SEO and digital marketing trends.

Result Areas :

- Increase in website traffic, leads, and conversions.

- Maximizing return on investment (ROI) from each campaign.

- Use of data-driven insights to inform optimization efforts.

- Optimization of user experience across different channels.

- Increase in brand awareness and customer loyalty.

- Strategic use of budget and resources to maximize ROI.

- Continuous testing and experimentation to improve performance.

Only apply if you :

- Have 6 plus years of experience in leading Performance Marketing and Growth Hacking with graduate and/or undergraduate degree/s/P.G from premier institutes.

- Are passionate about Edtech.

- Are comfortable in dealing with ambiguity and working in a constantly evolving business environment

- Deep experience in operating Linkedin, Youtube, Instagram, Facebook, and Google ad tools

- Experience in driving growth for consumer products, or an early-stage product will be a plus

- Ability to understand and communicate with 'Premium' / 'Aspirational' consumers

- And above all a deep passion to build multiple brands & grow them sustainably