Lead - Web Analytics - Online/Internet

Role: Senior Web Analytics

Job Location : Gurgaon

Job Responsibilities :

- Analyze reasons for deviation in reports - 3rd Party, GA, Omniture

- Create a dynamic link to enable real time report extraction

- Implementation of Omniture platform on website & mobile applications

- Suggest additional parameters that can be / need to be tracked and build these into the dynamic report

- Trend analysis of traffic - by source / device / browser / geo / platform etc.

- Forecast traffic from channels expected basis the campaigns / marketing efforts and compare the actual to projected traffic

- Campaign management - statistical analysis of each campaign impact (correlate to Orders received)

- Monitor data-trail, translate raw data into coherent information about consumer behavior and trends online and identify cause-effect relationships between Marketing actions and financial outcomes to increase conversions (Conversion funnel tracking).

What you need to have :

- Overall 5-8 years of progressive experience with highly scalable systems and software applications, product management, with minimum 5 years at a leadership level

- Experience in e-commerce organizations specifically USA Product based organization

- Minimum of 4 years working experience in Web analytical platform like Omniture, Google Analytics to Data fuel action

- Experience in implementation of Omniture on website and mobile applications

- Good experience in Mobile app analytics, Ad hoc analysis & Marketing intelligence to Efficiently analyze, discover and act on your data from a single view

- Excellent oral and written communication skills, Good experience to write, review and edit ad copies for Google Ad Words campaigns.

- Excellent working knowledge of Google paid marketing & Analytics

- Understanding of best practices required for ad copy writing

- Proven work experience of the ecommerce domain and Analytical ability

- Worked being responsible for tasks such as ad grouping based on keyword recommendations, writing ad copy, making recommendations for landing pages etc.

- Good knowledge of ad copy writing tricks to maximize clicks, should be able to write Eye-grabbing headlines, Specific calls to action, Well-structured ads that earn high Quality Scores

- Ability to manage quality & in-time deliveries for customer requirements and manage client relationship