Lead - Web Analytics - BPO

Required Competencies:

Web Analytics / Digital Analytics Experience: 8-10 years

- Google Analytics & Adobe SiteCatalyst

- Analytical skills

- SQL exposure or experience

- Multi tasking

- Strong Technical Aptitude

- Effective communication and interpersonal skills

- Strong team building and management skills

Role Specific Skills:

- Up-to-date and hand on experience with Google Analytics and SiteCatalyst

- Should have SQL exposure or experience

- Experience with statistical model building on campaign data to generate insights to better campaigns

- Experience with Report Builder, Discover and Data warehouse

- Experience with Google Analytics custom reports

- Exposed to A/B Testing and Multivariate Testing

- Exposed / Understanding of Campaign Tagging

- Google Analytics and/or SiteCatalyst implementation knowledge preferred

- Experience in tagging and analyzing Email Campaigns is a plus

- Expertise in MS Excel and PowerPoint

Preeti