Lead/VP - Privilege Program - Proposition - HNI Saving Account - Bank

Given below position details with a Leading Bank :

Job Title - Lead - Privilege Program - Proposition

Place of Work - BKC Mumbai

Function - Retail Liabilities

Reporting to - Head-Customer Engagement, Loyalty and Relationship Program

Job Purpose:

The responsibility includes designing program proposition for the banks Affluent / HNI / UHNI customers - individual / non-individual customers' value proposition

- Create customized and differentiated propositions and deliver structured pitches to prospective partners and internal stakeholders.

- Ensure targeted benefits and make proposition stronger & best in class basis competition

- Responsible for evaluating benefits utilization and improvise basis the availability of benefits and ask rate

- Responsible for defining strategic and tactical campaigns to meet KPI's for Program

- Design and operationalise the Engagement plan for affluent customers

- Monitor end-to-end program marketing in terms of GTM execution along with marketing team and webpage traffic

Roles & Responsibilities:

Primary Responsibilities :

- Responsible for improving RB KPIs (# customers, activation, engagement, cross-sell, groups etc.)

- Responsible for ensuring a seamless customer experience at all touchpoints by coordinating with various stakeholders

- Understanding data and driving initiatives for performance improvement-

- Design and operationalise the Engagement plan for affluent customers

Secondary Responsibilities :

- Responsible for ensuring a seamless customer experience at all touchpoints by coordinating with various stakeholders

- To drive premium servicing and quick resolution for all Program customers (IND + Non IND)

- Collaborate with Optimus team to create premium in-app experience, with HPE/Ops/IT teams to drive program branding in all communication) as well as setting up on-ground processes for customer onboarding and availing of benefits

- Coordination with channel teams for RM led processes etc.)