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01/06 Arpita Almal
HR at Guiltfree Industries Limited

Views:1546 Applications:415 Rec. Actions:Recruiter Actions:59

Lead - Trade Marketing & Activation - FMCG (8-12 yrs) Premium

Kolkata Job Code: 932129

- 10+ years of managerial experience in FMCG sales / customer marketing / consumer marketing / channel activation

- Must have been part of regional / national teams involved in new category launches / brand extensions

- Non-Tech start-up experience would be an added advantage

At Operational Level

- Work with the sales development / excellence team to set launch objectives on distribution and delivery at market/channel/SKU level for new category / variants / sub category launches.

- Facilitate inputs in line with regular requirements

- Facilitate execution and assess results of Trade Marketing initiatives

- Liaison with Channel/ Regional Sales teams and Consumer Marketing to anchor micro-marketing initiatives

- Managing 3P merchandising operations for Modern Trade and SSS/LMT

At Customer Level

- Work with the MT Head to prepare JBP and activity calendar for key accounts for the category

- Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade.

- Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category.

At Finance Level

- Responsible for delivering Trade Marketing objectives within the stipulated budgets

- Plan secondary sales in line with Trade Marketing initiatives and AOP budgets

- Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic

At People Level

- Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants

- Lead all launch / re-launch activities as HO FPR for field team - executives and managers

At Strategic Level

- Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences.

- Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives.

- Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement

Women-friendly workplace:

Maternity and Paternity Benefits

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