Lead - Trade Marketing & Activation - FMCG

- 7+ years of managerial experience in FMCG sales / customer marketing / consumer marketing / channel activation

- Must have been part of regional / national teams involved in new category launches / brand extensions

- Non-Tech start-up experience would be an added advantage

- Consumer & customer centric approach.

- Proactive, self-starter with hands-on approach to the business

- Great interpersonal skills and gravitas with the ability to influence internal stakeholders at different levels as well as external partners and customers / buyers

- Great commercial acumen and the ability to translate brand strategies into a tangible commercial advantage with a strong understanding of shopper marketing, visibility programs and

- Strong analytical skills. Ability to use and interpret customer data and drive value by adding insights to strengthen relationship with customers.

JOB DESCRIPTION: Specific Accountabilities / Deliverables:

S.N. Activity: 

1 At Operational Level

- Work with the sales development / excellence team to set launch objectives on distribution and delivery at market/channel/SKU level for new category / variants / sub category launches.

- Facilitate inputs in line with regular requirements

- Facilitate execution and assess results of Trade Marketing initiatives

- Liaison with Channel/ Regional Sales teams and Consumer Marketing to anchor micro-marketing initiatives

- Managing 3P merchandising operations for Modern Trade and SSS/LMT

2 At Customer Level

- Work with the MT Head to prepare JBP and activity calendar for key accounts for the category

- Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade.

- Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category.

3 At Finance Level

- Responsible for delivering Trade Marketing objectives within the stipulated budgets

- Plan secondary sales in line with Trade Marketing initiatives and AOP budgets

- Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic

4 At People Level

- Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants

- Lead all launch / re-launch activities as HO FPR for field team - executives and managers

5 At Strategic Level

- Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences.

- Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives.

- Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement