Lead/Specialist - Marketing Science - Market Mix Model

Lead/Specialist - Marketing Science - Market Mix Model

Job Role :

1. Become an expert in marketing analytics platform to perform statistical analysis and modeling as well as engage with data science, marketing science & product dev teams to deliver end to end MMM ("Marketing Mix Modeling") engagements.

2. Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! it's Brands & Franchisees, and external Fortune 100 companies with data driven decision making.

3. Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! And external stakeholders along with their media agencies in building strategic media plans.

4. Build powerful brand story using models with business & technology context, latest marketing activities in real-world.

5. Generate predictive models and optimization scenarios to support budget planning.

Must Have Skills:

- Master's degree with 3+ years of experience in business analytics OR bachelor's degree with

- 3+ years of management consulting experience with top tier companies.

- Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.

- Tell a data informed story leveraging MS Power point.

- Analyze data leveraging various tools - MS Excel, SQL, and/or Python

- Deliver recommendations to senior leadership.

Note: Apart from "must haves", If you understand any of these (QSR, CPG, Retail, Aggregators) domains at deeper level and/or you have a knack to analyze any business leveraging data, it will set you apart.