Lead - Social Media Marketing - Digital Platform

The opportunity is with a leading Digital platform for Social Media Marketing.

Location: Mumbai

Responsibilities:

- Define the brand positioning, design and deploy strategies to strengthen the OTT platform's brand equity in social sphere

- Develop a deep understanding of OTT platform's target consumer and become his/her advocate across company initiatives

- Create social briefs and campaigns across English, Hindi and Sports genres in AVOD.

- Build, maintain and manage OTT platform's reputation across all social platforms

- Coordinate Digital Marketing assets across internal teams and external partners.

- Lead a team of 2-3 members and be responsible for their performance and development

Require skills

- Bachelor's degree or equivalent, preferably in Marketing or Business Administration

- 7+ years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company.

- Relevant experience in social content creation and social community management

- Demonstrated ability in getting digital campaigns live, providing strategic insights leading to successful performance optimizations and elevating brand impact.