Lead - Social Media Marketing - B2B Segment

Key Responsibilities:

- Day-to-day social media execution that is in line with content strategy, including re-posting of content that was created by our service lines, or surfacing older posts that received good traction

- Repurpose existing assets with short engaging and consumable social snippets

- Increase visitors, followers from target regions for focus on session time and conversion

- Managing all social channels and ensuring a good balance between volume and quality.

- Keep up to date with latest campaigns and message framework to support our global and regional teams with day-to-day social media listening: and engage with public posts

- respond to private messages across platforms or direct to the right team

- Monitor the web for negative comments about and alert the team in case of any issue that arises

- Liaise with marketing led to develop a consistent cross-channel experience including account look and feel, tone of voice, and copy guidelines

- Create templates for organic and paid media campaigns across channels

- Liaise with design to create posts that adhere to the social media design guidelines

- Run social and paid media campaigns

- Work with Marketing Leadership to define the most important social media KPIs to support campaign improvement as well as contribute to the broader marketing goals

- Develop a reporting framework that provides real-time data for campaigns, as well as monthly reports on social activities and website traffic

- Identify comparable competitors for benchmarking and understand their tactics and campaigns on a monthly basis

- Ongoing management of access rights to social media tools - hootsuite, sprinklr, etc.

Required skills:

- 6-12 years experience in digital marketing with a focus on B2B social media, content marketing, and social advertising.

- Excellent writing and editing skills in English and a passion for creative execution.

- A proven track record of turning goals and objectives into actionable and measurable social media programs.

- Proficiency with enterprise social media administration tools (e.g., HubSpot)

- Proven experience interpreting web metrics to gain actionable business intelligence and user insights (e.g., Google Analytics