Lead - Social Media Marketing - Auto/Chemicals/FMCG

Job Purpose :

To be involved 'with 'our 'internal and 'external' social media accounts, including client engagements involving Facebook, Twitter, mobile and other emerging/social mediums. To act both publicly and internally as a key representative and thought leader of Hero- social media practices.

Principal Accountabilities and KPIs :

- To act as key representative and spokesperson of the agency publicly and internally.

Social Media Monitoring :

- To oversee social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies

- To supervise and leading production resources on social media project.

Networking :

- To working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media

- To leverage network and relationships to fuel leads

- To educate co-workers from other disciplines on our social media capabilities and experience.

Key Interactions :

Internal : IT, Brand Teams, Offline Media, Finance, Sales Planning, HR, Digital Marketing Team

External : Media Agency, Media partners, Publishers

Relevant Experience :

- 10-12 years of experience in the social media tools

- An ability to design and make the customer experience better through a clear vision and strong client relationship is crucial, as is working towards building customer satisfaction, loyalty, and referrals. 

- Using data from customer experiences to get insight into their perspective is imperative when looking to grow and improve the digital customer experience and build customer loyalty to the brand.

Skills and Capabilities :

- Enthusiastic and energetic

- Passionate about networking

- Relationship building and working with different disciplines across the agency

- Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms

- Project management experience

- Proficient strategic and analytical thinking skills

- Strong written, verbal, time5management and organizational skills