Lead - Social Media Marketing

Brief Overview about the Job Role:

- This person will be responsible for devising content strategy, developing brand awareness, building relationship with readers, generating the right inbound traffic and driving engagement

- This person must have a command of each network and their best practices - Facebook, Pinterest, Instagram, Twitter, Google+ and Social Media measurement tools

- Driving efficiency and hold ownership of ROI for social media marketing

Key Responsibilities

- Build and manage a rich engagement calendar that attracts a qualified audience to the ABP Group properties.

- Managing the health track across social platforms- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Developing and launching high decibel social campaigns to increase engagement with the TG on Facebook, Twitter, Instagram, YouTube etc.

- Manage the Social ad targeting and ROI strategy

- Identifying the business potential of Social Media and be responsible for building social media analytics reports, to measure the overall effectiveness of the strategies

- Work in tandem with the Sales and Editorial teams to ensure consistency and superior quality of communication and deliver impact for various campaigns & social only activations

Key Performance Indicators

Referred Social Traffic Volumes

Acquisition of New Visitors

ROI on Social campaigns

Community Size across Social Properties

Engagement Metrics

Minimum Experience required:

- Strong consumer marketing experience in social/digital media

- Ability to think BIG, push for creative innovations and take high risks with marketing plans.

- Deep consumer orientation and ability to convert consumer speak to - business relevant actionable insights- .

- Strong communication, presentation and influencing skills.

- Strategic and intuitive thinking

Mandatory: Bengali reading and writing skills