Lead - Social Media & Contents - Internet/Online

About The Role: Social Media Lead with Copywriting skills

- The Marketing Team has a vision to create a strong direct-to-consumer premium sportsgear brand born out of India. 

- This involves a crucial task of truly understanding customers, their preferences, their biases and conscious/subconscious choices they make while deciding their workout gear. 

- A Social Media and Content Lead's role would thus revolve around creating content, not limited to social media, to influence consumers to put sport in consideration for their workout

Responsibilities :

- Be the voice of brand across all channels, especially social media . Own and Drive social media strategy and social media calendar stemming from the strategy Engage in social listening "sportswear category" to create relatable content. 

- Drive engagement through effective storytelling concepts, ideas and words. Drive innovative and evocative content aligned to brand objectives, tailored for social channels. Be the owner of key performance metric for social media. Own and publish social media dashboard on a weekly, monthly, quarterly and annual basis. Requirements:

- You possess great writing skills with a portfolio of blog posts and/or social media handles we can access and read. You are a storyteller at heart who loves conversations and technology. 

- Manage the concept and copy requirements. A lateral thinker who can write fresh copy without using cliches. Keeping up to date with popular culture and trends and using the same to create content and conversations for business/brand and category. Should closely understand the creative requirements of various social media channels.