Lead - Social Media - Conglomerate

Lead Social Media

PRIMARY RESPONSIBILITIES :

- Assisting Group CMO in creating the social media strategy for the group to:

- Increase Brand awareness.

- Improve Employer Brand image.

- Increase Esteem for the brand.

- Work with creative agencies to generate engaging content and campaigns for social media.

- Form key relationships with influencers across social media platforms.

- Track effectiveness of social media campaigns and loop back learnings future campaigns.

- Stay abreast with competition posts/campaigns and new trends in social media.

- Share MIS /dashboards and insights with key stakeholders on a regular basis.

- Guide and develop frameworks for social media usage across group companies.

- Spot opportunities for cross-leverage of content developed by the group companies.

- Developing a framework for using content around the philanthropic activities of the group.

B. SECONDARY RESPONSIBILITIES :

Preferred Qualifications:

- Master's degree in marketing, Mass Communications, or a related field.

- 10 years +of experience in Marketing and/or social media and minimum 5 years working on the client side.

- Preferably from the Conglomerate, or service industry, No FMCG recent experience.

- Excellent written communication skills.

- Interest in social media should be a passion and not work.

Preferred Qualifications :

- Master's degree in marketing, Mass Communications, or a related field.

- 10 years +of experience in Marketing and/or social media and minimum 5 years working on the client side.

- Preferably from the Conglomerate, or service industry, No FMCG recent experience.

- Excellent written communication skills.

- Interest in social media should be a passion and not work.