Lead/Senior Manager/Deputy General Manager - Marketing - Real Estate

With one of our reputed client in Mumbai, we have an opportunity for the position of Marketing lead (Sr.Manager DGM).

Purpose:

- Plan and implement the marketing strategy to achieve the business objectives

Key Responsibilities :

- Co-ordinate with a creative agency for creating the new marketing campaign for different media channels

- Creating the brand guidelines and implementing the same through different resources

- Create a media plans for fresh and re-launching media campaigns for different channels ATL and BTL

- Managing a corporate communication through PR agency to project a brand image to respective stakeholder as per marketing strategy

- Create new customer centric activities to attract new customers through direct as well as referrals and surprise positively existing customer through brand engagement

- Create a digital and Social Media tactics at regular intervals with consistency with overall marketing strategy

- Get optimum creative materials and designs from the creative agency and other design agencies

- Plan and implement market research activities through available sources and associate agencies at regular intervals

- Master and project brand management

Major Challenges:

- Co-ordinate with creative, media and PR agency simultaneously to create new marketing campaigns and implement the same at an optimum level.

- Project the changing business environment on the regular basis and create the tactical solutions for the same.

- Consider the new ideas for brand engagement and pre-test it before implementing it.

Candidates in heading marketing with Real estate industry experience can please share across resume.

Apurva Kulkarni