Lead/Senior Lead - Digital Marketing - NBFC

Opening for Digital Marketing - Lead/Sr Lead with one of the NBFC company

WHY THIS POSITION IS REQUIRED

We have a robust and fast-growing digital acquisitions practice. We need to create a robust campaign ideation, creation and execution machinery. This position will be a key cog to bring the same to life.

KEY ROLES AND RESPONSIBILITIES

DIGITAL CAMPAIGN DESIGN AND EXECUTION

- Spearhead a team of marketing specialists to deliver and run the digital marketing campaigns.

- Create innovative campaign ideas and benchmark against the best in class to deliver high customer engagement.

- Develop engaging, creative & innovative communications & design strategy for the campaigns.

- Develop the media plan & execute the campaign.

- Work with agency ecosystem & cross-functional teams within the function (tech, analytics, search) to successfully deliver the campaigns & maximize the output.

- Create a milestone charters campaign by campaign.

MOBILE APP MARKETING

- For key digital properties, develop a mobile app ecosystem.

- Lead the team to ideate, visualize and create apps, end-to-end from UI/UX, to content, app development, marketing.

- Drive performance marketing metrics for app.

- Should have knowledge of performance marketing & analytics tools tools like Flurry /Appsflyer /AdJust /HasOffers /MAT/Appsalar, Omniture/Mixpanel/Google Analytics Premium.

- Drive app rankings & SERP via ASO.

VIDEO PRODUCTION

- Undertake video marketing initiatives to promote these campaigns via videos.

- Ideate and create videos with the help of an agency ecosystem.

MANAGEMENT OF DIGITAL ASSETS

- Management of campaign pages on owned assets, relevant microsites and content portals

- Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement of these assets.

- Assess and manage campaigns across touch points

STAKEHOLDER MANAGEMENT

- Work with leadership teams across functions to understand the objectives, use cases & implement the initiatives.

- Nurture and develop a wide range of partner ecosystem to deliver the objectives.

- Build strong working relationships with internal stakeholders across multiple teams.

PLANNING, BUDGETING AND MONITORING

- Plan and implement the annual operating plan for the digital marketing vertical.

- Budget the digital marketing spends for the year, monitor and periodically re-appropriate.

- Plan and monitor budgets for partner ecosystem, media campaigns, app marketing.

- Identify cost control opportunities and plan organic marketing activities to deliver efficiencies.

TEAM DEVELOPMENT

- Lead, develop and groom team members to professional heights, playing a key role in their career development.

- Work closely with them to guide and enhance their work, improve their campaign deliveries and become a well- rounded digital marketer.

- Create opportunities for them to push above their weight and do great work.

- Clearly establish individual performance expectations and evaluation metrics, and regularly review individual performances.

- Effectively engage team and provide guidance/support for their professional development by nominating them for relevant learning courses, sharing insights on digital marketing and exploring newer capabilities.

- Align them to the company's culture.

- Guide them on developing their inter-personal and stakeholder management skills

Required Qualifications and Experience:

- Ability to work in self-directed, fast-paced, results-oriented environment

- MBA or equivalent degree, preferably in Digital and App Marketing.

- Sound knowledge of UI/UX, content and app technology.

- Knowledge of various Social Media Platforms

- Advertising, Copywriting, Content Creation, Proof-reading and Editing Skills will be an advantage

- Excellent command over written and spoken English

- Ability to meet strict and aggressive deadlines

- Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations.