Lead/Senior Lead - App Marketing - BFSI

Location- Pune

KEY ROLES AND RESPONSIBILITIES

MOBILE APP MARKETING

- Design the mobile app strategy for the company.

- Spearhead a team of app specialists to develop a white-label apps ecosystem and drive the objective.

- Build a strategy for these apps with research and supporting logic of what will work.

- Ideate, visualize and create these apps end-to-end from UI/UX, to content, development, app marketing and updating the app basis learnings.

- Drive the acquisition, engagement, analytics and technology engine of apps.

- Build an agency ecosystem for apps development and marketing.

- Ideate, visualize and create these mobile apps with a strong and innovative UI/UX approach to deliver high customer engagement.

- Drive the entire app performance funnel including but not limited to ASO, revenue model, partnerships and integrations, app store analytics, growth modeling, automation and much more.

- Build a long-term capability view to drive app marketing metrics.

- Conceptualize the engagement and content framework for these apps.

STAKEHOLDER MANAGEMENT

- Work with leadership teams across functions to understand the objectives, use cases & implement the initiatives.

- Nurture and develop a wide range of partner ecosystem.

- Build strong working relationships with internal stakeholders across multiple teams.

PLANNING, BUDGETING AND MONITORING

- Plan and implement the annual operating plan for the app marketing vertical.

- Budget the digital marketing spends for the year, monitor and periodically re-appropriate.

- Plan and monitor budgets for partner ecosystem, media campaigns, app marketing.

- Identify cost control opportunities and plan organic marketing activities to deliver efficiencies.

TEAM DEVELOPMENT

- Lead, develop and groom team members to professional heights, playing a key role in their career development.

- Work closely with them to guide and enhance their work, improve their campaign deliveries and become a well- rounded digital marketer.

- Create opportunities for them to push above their weight and do great work.

- Clearly establish individual performance expectations and evaluation metrics, and regularly review individual performances.

- Effectively engage team and provide guidance/support for their professional development by nominating them for relevant learning courses, sharing insights on digital marketing and exploring newer capabilities.

- Align them to the company's culture.

- Guide them on developing their inter-personal and stakeholder management skills.

Required Qualifications and Experience:

- Ability to work in self-directed, fast-paced, results-oriented environment

- App marketing background is a must.

- Sound knowledge of UI/UX, content and app technology.

- MBA or equivalent degree from a top B school, in Marketing

- Minimum of 8-10 years of relevant work experience

- Sound understanding of communications, media and digital marketing

- Good command over written and spoken English

- Comfortable dealing with ambiguity; entrepreneurial mindset and ability to lead and drive the vertical