Lead - Search Engine Optimization - Financial Services

Our Client is a Financial Services firm

Job Role : SEO Lead

Location : Mumbai

Role Scope :

- Independently execute SEO and organic traffic growth strategy

- Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation

- Execute on-page and off-page optimizations and introduce industry best practices

- Use Google Analytics, and other third-party tools to analyze and showcase the effectiveness of digital strategies; conduct technical analysis and website audit

- Create comprehensive campaigns for driving conversions via direct website, media etc.

- Data-driven experimentation and insights to drive growth of channel and meet monthly targets

Desired Candidate Profile :

- MBA (desired) with at least 7 years of relevant work experience

- Should have worked with Financial Services firms; Banking/Insurance/AMC/NBFC etc. or dot com (.com) companies