Lead - Search Engine Optimization - BFSI

Responsibilities:

- Exploring various ideas for client acquisition through SEO, SEM, and Google Adwords search, display , GSP, Remarketing, Bing Facebook and Twitter advertising, content marketing, Email, SMS campaigns, marketing automation,

- Media Buying & Planning

- Successfully turned break even projects into profitable projects through delivery of cost saving solutions for alternative products as well as enhancing processes and designs.

- End to end journey tracking of new clients.]

- To manage both Webs, WAP & App based campaigns through Apps flyer.

- Generate Leads through platforms which include Google, Facebook, Publishers, and Affiliate Network, Email, SMS & Voice Blast.

- Partner with agency, design, product & tech teams for effective campaign planning & Execution.

KNOWLEDGE & SKILLS:-

Skill Set: Web Designing and Development, SEO, SMO, PPC, Search, Display Ads, E-mailers, SMS Online Tool: Google AdWords, Facebook Ad Manager, Google Analytics, Web Master.

- SEO Strategies and implementation.

- Social media marketing

- Google Adwords, PPC Campaign Management.

- Co-ordination with Internal team & external agencies

- Digital leads to final conversion with ROI

- Digital sales through Mobile app and website

- Coordination with internal team and external vendor

MBA/PG in Marketing, experienced in Equity Broking Companies or BFSI Background will be an added Advantage.