Acquisition Marketing Manager/Sr.Manager - LEAD is a tech-driven learning system that transforms schools and education. We partner with Affordable Private Schools across the country and visibly improve their learning outcomes, their operations and their enrolments. Our mission is to empower India by making excellent education affordable and accessible to every child. LEAD currently serves 2000+ schools and 8L students in these schools. - As an acquisition marketing lead, you will be part of the Growth team and be responsible for setting, implementing and maintaining all paid advertising campaigns (branding + performance + lead nurture). This will also include managing the team, working with internal teams of content and design and managing the agency. - This is an extremely integral part of the team, and a key contributor for the growth of the organization. As an acquisitions champion, your main deliverable is to drive educators (school owners, principals, teachers etc. to the platform for sign ups). More information available on leadschool.in. - Budget and plan the acquisition funnel for the whole year, with month on month variations. - Enable and be responsible for day to day tracking and optimization of spends, leads, quality leads and the corresponding B2B lead funnel metrics - Manage a team of at least 2 and work closely with internal teams of content marketing and Inside sales to improve the sales funnel, manage the performance marketing agency - Enable and track AB testing for all aspects of campaigns, viz.: ads, creatives, landing pages, emails, SMS - Work with partners / agencies to get access to relevant customer databases - Work with marketing automation platform (Hubspot) to enable email drip campaigns for dormant and lost leads / deals so as to achieve right target metrics - Be directly responsible for daily / weekly / monthly reporting for management What do you bring to the table: - Hands on experience on FB, Google Ads, Google analytics and GTM platforms is a must, including leveraging regional communication for paid ads - Knowledge of Hubspot, Zoho (or SugarCRM, any industry class CRM), email marketing platform management, SMS platforms (Karix etc.) - Ability to manage a team while be responsible for overall business outcomes - Work closely with partner teams (Inside sales, content, category) to identify and solve their bottlenecks or seek help / input from them - Understand how to work with 1x1 channels like email, SMS and whatsapp and relevant partners - Can-do attitude, hunger to drive impact and ability and strong desire to work on multiple platforms with limited guidance. We'll provide all the enablement needed, but are looking for rockstars at work - Strong data and excel skills to quickly analyse data and generate reports - Strong commitment to devil-is-in-the-details attitude and razor sharp desire to drive results - 6-8 years of experience, with a comfort in working in fast moving startup environment Location - Mumbai

Mumbai

LEAD School - Manager/Senior Manager - Acquisition Marketing  

LEAD School - Manager/Senior Manager - Acquisition Marketing   ,Job Description for LEAD School - Manager/Senior Manager - Acquisition Marketing   in Lead School in  Mumbai for (6-8) years of experience. Apply Now!

Job Description for LEAD School - Manager/Senior Manager - Acquisition Marketing   in Lead School in  Mumbai for (6-8) years of experience. Apply Now!