Lead - Sales & Marketing - Real Estate Business

Specific Responsibilities:-

1) Define and drive the sales and marketing strategy of the Company and achieve the budgeted revenue targets from the market

2) Responsible for setting annual sales targets and ensure strategic planning to achieve those targets

3) Create & implement the brand architecture, define the USP and positioning in line with the overall company's brand & positioning

4) Closely monitor the sales performance (actual versus planned) and make appropriate required changes

5) Evolve a 360 degree approach for each campaign. ATL - print / online / outdoor / radio, BTL- direct

6) Conduct market research & do competitors analysis with continual updates & implement the necessary changes in the sales & marketing strategies

7) Responsible for overall data analytics including footfall analysis, visitor segmentation, etc.

8) Increase overall market share by expansion and diversification into untapped markets /regions

9) Monitor the customer data and feedback and adapt the sales plans wherever required

10) Ensure customer related inquiries, orders and complaints are addressed on time so as to improve customer satisfaction level

11) People development, capability building & retention initiatives undertaken to ensure development of team

12) Ensure timely collection of all booked customers

- Expert knowledge of Sales, Marketing, Branding & CRM strategy Sound knowledge of Real Estate Sector in India Indepth knowledge of Mumbai Real Estate Market, preferably Thane Understanding of strategies for residential, commercial and Mixed Use development Laws and regulations related to real estate

- Technical expertise with CRM and analytical systems Use of all levers of Marketing, including Digital and Social media

- Application of Market Research, Branding & Promotional strategies