09/01 Snehal Mandaokar
Co-Founder & CEO at Toran Global

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Lead - Sales & Marketing - B2C/B2B Digital Products - Farm Machinery (6-10 yrs)

Mumbai Job Code: 651887


- Sales & Marketing leader: Next generation Digital products in Farm machinery.

- Looking for a creative sales & marketing professional with significant exposure to new age B2C/B2B digital products or services in the recent past.

- He/she will work closely with senior leadership to build and scale the connected farm machinery ecosystem.


- Build and manage a strong B2C (Tractor owners) & B2B (Tractor dealers, distributors, intermediaries, OEM's) channel for next-generation digital products & solutions in Farm machinery.

- Drive channel sales for our next generation of digital products and manage aspects like pricing and product sell-through. Bring in world-class business practices & systems to create demand visibility, build a strong sales pipeline, and enhance customer satisfaction.

- Architect, launch, and manage the sell-through of new digital product subscription packages based on farming season, regions, crops, and specific farm & non-farm work applications.

- Build successful insighting relationships with Tractor dealers by using a relevant machine, data analytics to drive efficiency in spares management, new tractor sales, tractor service, and customer loyalty & connect.

- Create a seamless business connect for our digital products with relevant channel sales & customer service initiatives.

- Build and manage a future sales leads pipeline by working closely with the After Sales support team.


- Drive customer segmentation & success strategy, use analytics & field research augment customer experience across products & services.

- Develop and implement an integrated communication strategy aligned with marketing seasonal initiatives and product stories. Plan and conduct BTL product sales events in key rural markets in India.

- Design and drive innovative consumer experiences across all marketing channels: digital, activation, dealer events, and PR. Ensure the creation and timely refresh of all necessary digital assets and collateral including a product website, brochures, product videos, case studies, and more.

- Be an active evangelist in the Global IoT, Industrie 4.0, Agritech, Telematics, Payments, Shared economy, and consumer electronics markets by showcasing & championing our new products & services.

Strategy & NPD:

- Drive strategic reviews, deliver presentations to senior stakeholders across the organization to ensure tight business alignment with channel, customer service, R&D, marketing, and the product planning team.

- Assist in the development of a Global sales strategy, scout and identify strategic partnerships to enter new markets.

- Assist in new product development activities for specific large scale business inquiries.


- 6+ years of sales & marketing experience having driven significant, measurable business impact in previous organizations.

- Top tier MBA, but not a mandate if the person has solid experience working at successful Start-ups (Series A funded and above).

- Proven success leading a sales team and consultative sales success in establishing effective relationships with key decision-makers. Target drove with a strong emphasis on developing & scaling new business models.

- Familiarity with the connected product ecosystem, having a good grasp of aspects like Cloud, Hardware, connectivity, and commerce.

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