Lead - Public Relations - Pharma/Healthcare

Lead PR

RESPONSIBILITIES :

- Coordinating all public relations activities.

- Developing a marketing communications plan including strategy, goals, budget and tactics.

- Developing a media relations strategy, seeking high-level placements in print and online media.

- Managing enquiries from media, individuals and other organizations.

- Researching, writing and distributing press releases to targeted media.

- Planning publicity strategies and campaigns

- Organizing events including press conferences and press tours

- Analyzing media coverage

- Distributing information about new promotional opportunities and current PR campaigns progress

- Build strong relationships with all Management Stakeholders and proactively manage PR calendar. Ideate on new strategies and ideas with Management Team.

- Understand Brand's business, industry issues, products and services offered, key customers and competitors in the marketplace

- Invest in industry research to be able to guide content writers to produce quality content

- Manage reporting formats monthly.

REQUIREMENTS :

- At least 7-8 years of PR agency/Brand PR experience is required; experience with technology clients preferred

- English languages skills, both spoken and written, should be flawless

- Genuine curiosity, and passion for technology brands

- Proven success in building relationships with business/tech/online media to pitch stories from multiple angles

- Be results driven and self-motivated.

- Must have worked in both B2C & B2B brands/ projects.