Lead - Public Relations/Communications - Education Institute

1. Build & Continuously Refine PR Strategy to Effectively position Institute's Programmes.

2. Develop & drive annual multi-channel, integrated, strategic communications plan.

3. Acquire key segment insights of both Enterprise Customers & Individual Learners across priority Industry Verticals to build segment specific PR strategy.

4. Brand Positioning with PR and Content Marketing, Use PR and Content Marketing

5. Manage media relations and develop contacts with key media & influencers to grow the Share of Voice for Institute in the higher education space.

6. Drive the Execution of a Multi-Channel PR & Content Marketing Strategy

7. The role holder would have responsibility to effectively execute PR activities as per agreed plans. This would range from Press Releases, Events, Conferences, articles, blogs, podcasts & press interviews across traditional & new age digital and social platforms

8. Vendor Management, Will have to work with globally reputed Media and Public Relation agencies to execute its marketing and PR plans.

9. The role holder is expected to lead and manage these strategic vendors so that they deliver as per requirements and within budgets. Alumni Relationship Engineering to Amplify Institute's Voice.